3 Reasons You’re Not Selling More Prescription Sunglasses

As an ECP, you know that every one of your patients will benefit from high quality prescription sunwear.

But many patients consider multiple pairs of prescription glasses a luxury, not a necessity, and are reluctant to make the investment. Remember, objections are an opportunity to build credibility and expertise.

Below, the top three reasons patients object to prescription sunwear, and how you can respond:

Sunglasses are too expensive: This is an area where most patients are short-sighted, so it’s up to you to give them the long range view. Sure, sunglasses will help them see better, but they also protect eye health by delaying or reducing the risk of a number of conditions including cataracts, macular degeneration, and corneal disease. A quality pair of sunglasses is much less expensive than medical treatment.

They’re not sensitive to light: Just because a patient isn’t uncomfortable in bright sunlight doesn’t mean their eyes aren’t sensitive. Everyone’s retinas are light-sensitive, and sensitivity is heightened by conditions like diabetes, hypertension, and some medications. Just like skin, the eyes are susceptible to damage from the sun’s UV rays, and although it may take years for the effects to become apparent, damage is occurring daily. As an ECP, one of your main concerns is that sunglasses offer protection from UV rays.

Sunglasses just end up lost or damaged: Sunglasses get tossed in purses, squished in a pocket, scratched, dropped, and left behind alarmingly often. But that’s partly because patients don’t value cheap, easily replaceable sunglasses they same way as they value the regular glasses that they depend on every day. Almost without fail, once a patient invests in quality sunwear and sees what a huge visual difference it makes, they will treat their sunwear like gold.

Let’s Connect

Drop a line for our sales representative to get in touch with you

  • This field is for validation purposes and should be left unchanged.

Latest Article

images

Revenue cycle management success: Learn these key factors

  • 23 Jun 2022

Your ophthalmic practice should be leaning heavily on its revenue cycle management plan. RCM can help your practice minimize errors, increase the chances you will get paid, and tamp down on the siz...

images

What to look for in an EHR system for multilocation optometry

  • 16 Jun 2022

Having multiple locations for your optometry practice can have some massive benefits – you get more coverage area, more staff with deeper expertise, saved money on service and platform fees, increa...

images

Make sure you ask these critical security questions before choosing an EHR provider

  • 14 Jun 2022

The benefits of electronic health records to your healthcare practice are clear – you can save time, automate tedious tasks, keep patients happy with simple scheduling and automatic reminders, and ...

Download Article

test
test