Social media may feel like a game for Millennials, but its popularity can’t be denied. Neither can the way it has shaped online marketing trends.
Simply put, if your eyecare practice doesn’t have a social media presence, you’re missing out on expanding your business. Social media sites like Facebook and Twitter provide unique online marketing opportunities past optimizing your website, providing you with more chances to expand your practice.
Build Your Reputation
Because of its expansive reach, being on social media allows you to build your reputation. A social media site like Twitter allows you to connect with other professionals in your field through likes, retweets and follows, so you can highlight your own expertise.
Increase Your Conversion Rates
Did you know that being on social media can also help increase your conversion rates? Social media has a higher conversion rate than outbound marketing. If you want to convert more online visitors into patients, be sure to add social media strategies to your ophthalmology or optometry marketing plan.
Build Your Relationships
Social media also helps your build your relationship with both professional colleagues and patients. Being on social media allows you to connect with your patients and respond to their questions and concerns outside of the office. It also gives you the opportunity to be more personable and casual, helping you build a sense of trust with your patients and audience. Connecting with associations and professionals in your field can help boost your expertise and increase your likelihood of professional referrals.
Expand Your Reach
Social media is vast and wide, which gives you the opportunity to expand your audience reach. Not every patient uses review sites or email newsletters or search engines to get eyecare information. Being active on social media helps you connect with an audience that you may not have been able to reach before.
Attract a Younger Generation
In order to draw new patients to your practice, you have to expand your age range. Did you know that 83% of millennials are on Facebook? Being on social media allows you to connect with a younger generation of potential patients.
What better way to build your business and attract new patients than by being at the top of their mind? Consistent and meaningful posting on social media allows you to stay present with your patients and followers on their news feed. Being top-of -mind will also, hopefully, encourage them to book an appointment with you when they need eyecare.
Help Your Healthcare Brand
Being on social media can also help your brand. Did you know that 53% of Americans who follow brands on social media are more loyal to those brands? Being active on social media will also help increase your brand recognition with users who see your presence on their newsfeed or on multiple sites.