Eye Care Leaders Brings Prescription Cost Savings and Patient Information Through Electronic Health Records

OptimizeRx services to be incorporated into Eye Care Leaders electronic health record platforms providing patients with cost saving options on prescriptions

DURHAM, NC and ROCHESTER, MI – January 24, 2017 – Eye Care Leaders (ECL), the leading provider of practice performance solutions for ophthalmologists and optometrists, today announced an agreement with OptimizeRx Corp. (OTCQB:OPRX), the leading aggregator of pharmaceutical-sponsored services in electronic health record (EHR) platforms, to provide cost saving and patient information services within the EHRs that are part of ECL’s portfolio of performance solutions.

OptimizeRx operates seamlessly within the EHR platform to provide support to health care providers and valuable services for patients. Within the EHR, providers are alerted to potential savings and information for patients that can result in reduced medication costs and improved overall health outcomes. Through the EHR, OptimizeRx’s services include:

  • Financial Messaging – Copay savings and discount e-coupons can be delivered to patients electronically at the point of care leading to more affordable prescriptions.
  • Clinical Messaging – Patient education materials can be delivered at the point of care, in electronic or printed versions, covering a wide array of topics including information on diseases, prevention and medication.

“We’re excited to be able to put these cost savings and patient education tools at the fingertips of our physicians through our EHR platforms,” said Jim Alland, president of Eye Care Leaders. “Incorporating these tools into our EHRs allows us to continue to fulfill our promise of providing the best, most comprehensive solutions to physicians while ensuring patients receive the highest level of care and services in the industry.”

OptimizeRx has grown to more than 350 EHR and eRx network partnerships that now reach over 300,000 physicians. OptimizeRx’s services incorporate seamlessly into EHR platforms, and usually can be integrated within a matter of hours. With healthcare providers spending an average of more than 3 hours a day engaged in their EHR, OptimizeRx operates easily within the work flow to alert physicians to cost savings opportunities and patient information. These services will be incorporated into ECL’s EHR platforms in the first quarter of 2017.

“We are thrilled to have Eye Care Leaders join our growing OptimizeRx family,” said William Febbo, CEO of OptimizeRx. “ECL has shown they are leading the industry with their EHR and business solutions. With our agreement, ECL will provide physicians with the ability to connect their patients with valuable cost savings and critical information.”

To learn more about OptimizeRx, visit their website at optimizerx.com. To learn more about Eye Care Leaders, visit their website at eyecareleaders.com.

About OptimizeRx Corp.

Based in Rochester, MI, OptimizeRx Corporation (OTCQB:OPRX) is a health technology software company that is revolutionizing the point of care experience through technology to improve clinical decisions and outcomes. OptimizeRx’s unique consumer and physician platforms help patients better afford and comply with their medicines and healthcare products, while offering pharmaceutical and healthcare companies effective ways to expand awareness, access and adherence to their medications.

The company’s core product replaces drug samples with electronic trial vouchers and copay coupon savings that are electronically added to an e-Prescription and sent electronically to the pharmacy and is integrated within leading electronic health record (EHR) platforms in the country, including Allscripts, Quest Diagnostics, Practice Fusion and other EHRs to reach over 300,000 healthcare providers. In turn, OptimizeRx promotes patient savings and support from the world’s largest pharmaceutical companies, including Pfizer, Lilly, Novartis, AstraZeneca and many others. For more information, please go to www.optimizerx.com.

About Eye Care Leaders

Eye Care Leaders (ECL) is a family of companies that serves more than 6,000 ophthalmologists and optometrists, with the common goal of improving the efficiency, profitability and competitiveness of eye care practices. ECL brings together the most trusted names in electronic health records including Medflow, Integrity EMR, MDoffice, ManagementPlus, IO Practiceware and EyeDoc, in addition to a comprehensive suite of business solutions including revenue cycle solutions, analytics and benchmarking, patient retention and acquisition and capital financing. With a sole focus on eye care, ECL understands the challenges physicians face, and brings solutions to complex challenges to help practices reach their goals and succeed. For more information, please visit www.eyecareleaders.com or join us on Facebook, Twitter, and LinkedIn.


Press Contact
Jeff Stoecker
Racepoint Global