Opposition Tactics: How to Overcome the Challenge of Online Optical Sales

Online Optical Sales Strategy on chalkboard

Over the past decade, online optical sales have skyrocketed. Although they still represent a small slice of total optical sales, practices with brick-and-mortar opticals are feeling the pinch. In this paper, we will discuss ways that your optical can gain an edge, stay in the game, and outperform online retailers.

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How to overcome the challenges of online optical sales PDF

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