Is Your Website Helping Or Hurting Your Eye Care Practice’s Marketing Plan?

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As technology evolves, so too do online marketing strategies. As we’ve mentioned before it’s not enough to just have a website for your eye care practice. In 2016, even the design of your website can affect everything from your SEO ranking to the results of your ophthalmology or optometry marketing program.

Whether you already have a website for your eyecare practice, are creating one for the first time, or are thinking about updating the site you have, it’s important to make sure you’re following the trends to keep your marketing plan effective. Here are the top website design trends for 2016:

Whether you already have a website for your eyecare practice, are creating one for the first time… it’s important to make sure you’re following the trends to keep your marketing plan effective.

Easy Navigation

One of the most important things is to ensure that your website is easy to navigate. Is it clear where patients can find the information they need? Do you have too many menu options? Is your menu prominently placed?

If your website is too difficult to navigate, you could increase your bounceback rate and affect your SEO ranking with Google’s new algorithms.

Mobile and Desktop Should Be Separate

With so many people using their mobile device, it’s important to ensure you have a separate website to accommodate that audience. However, creating a mobile site involves more than just making your current website smaller. Considering the screen size difference and the different ways we scroll through mobile sites and apps compared to desktop techniques, it’s important to have a different, mobile-specific site.

Keep It Clean and Fast

In 2016, minimalist website designs have come to the forefront. While it’s important to still use graphics, images and vibrant colors to engage your audience, it’s just as important to avoid a lot of Flash animation and confusing typography. The faster your website can load, the better. With Google logging how many times someone leaves your site to go back to search results, it’s important to have a quick-to-load, simple website design.

Stay Consistent

It’s always important to remain consistent in your website design. You can use this strategy as part of your overall branding technique, as well. From your color scheme to tone to the overall design of your website, each page should be consistent. This will help establish your eyecare practice’s brand and will also help give your website a professional tone.

Consider User Experience

User experience is increasingly important for SEO optimization, so it’s important to ensure that the design of your website meets the needs of users. If you’re not sure how functional your website is, ask your staff, friends, family and patients to review it for you.

Do you need to update your eyecare practice’s website to reflect the newest trends in website design? Contact one of our healthcare marketing consultants today at info@practicebuilders.com to learn more about our online solutions.

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Photo Credit: Jared Hersch CC BY 2.0

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