Fall 2019

Are you headed to AAO this fall? The theme of this year’s annual meeting of the American Academy of Ophthalmology is “Inspire!” In this issue we hope to do just that! Discover the once in a lifetime marketing plan, hint: it’s all about the year 2020. Plus, uncover key tips on how to bridge the gap between clinical and optical departments, say hello to patient-focused strategies that will get you more out-of-pocket payments, and take a deep dive into what it takes to setup telemedicine initiatives.