Articles

ECP’s Guide to Patient Testimonials That Won’t Get You In Trouble

In: Articles
October 19, 2018
Patient testimonials are an excellent marketing tool—patients tend to trust other patients. But you must make sure that any marketing...

Marketing Mayhem: Is Your Eye Care Practice In Compliance?

In: Articles
October 16, 2018
As patient behavior becomes increasingly consumer-like, many practices are experimenting with bolder, more creative marketing strategies. But tread carefully! What...

A Very Basic HIPAA Security Action Plan

In: Articles
October 12, 2018
With all the other stuff your eye care practice needs to handle, do you really need to worry that much...

Busted! 12 HIPAA Myths That Can Sink Your Eye Care Practice

In: Articles
October 10, 2018
Sure, it might be easier to look the other way, but ignorance is not bliss when it comes to PHI...

Increase Optical Sales with Safety Glasses

In: Articles
October 05, 2018
Hang around any optical conference long enough, and you’ll hear someone equate glasses with shoes. The metaphor is meant to...

Patient Reactivation Strategy: What’s Yours?

In: Articles
October 02, 2018
Have you been ‘ghosted’ by a patient lately? Ghosting is when someone cuts off all communication with no explanation. And...

Front Desk Benchmarks: Are You Measuring These 6 Things?

In: Articles
September 28, 2018
With a position like the front desk or receptionist, it can be tough for that person to visualize how they...

Remakes: Troubleshoot to Save Time & Money in Your Optical

In: Articles
September 25, 2018
Like it or not, patient satisfaction is becoming more and more important to the profitability and longevity of your eye...

New ICD-10 Diagnosis Codes Help Specify Laterality

In: Articles
September 21, 2018
If you haven’t yet taken a look at the new ICD-10 diagnosis codes that will go into effect October 1,...

6 Steps to Improve Your Glassdoor Rating

In: Articles
September 18, 2018
Wondering what your employees are saying about you? Check employee ratings sites like Glassdoor—they might surprise you. In today's tight...

Glassdoor: Why Employee Ratings Sites Matter

In: Articles
September 14, 2018
You no doubt know that positive online reviews are a vital part of growing your practice’s patient base. But do...

Banish Out-of-Network Billing Risks With These Top Tips

In: Articles
September 11, 2018
Despite payer pushback, there’s been a huge increase in the number of out-of-network (OON) providers over the last several years....

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