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Your Complete Guide to Patient No-Shows

How much are cancelled appointments and no-shows costing you? Nothing is worse than being stood up — especially when it affects...

Is it Time to Add a New Partner to Your Practice?

February 15, 2018

So your practice is busy and patients are waiting a long time to get appointments. Your gut response to the...

Is Your Digital Marketing Working? 8 Must-Know Metrics

February 07, 2018

Welcome to Part 2 of our "Marketing Magic" series: a crash course in marketing your ophthalmology or optometry practice. In a...

Are You Outdoing Your Competition? Go Beyond Benchmarking to Tell.

February 02, 2018

Will your practice boom—or bust—if you double down on a second location? In our last post, we went over what...

Adding a New Location to Your Eye Care Practice? 7 Things to Think About.

February 01, 2018

If your practice is doing especially well, you might consider of opening up a second location. After all, you’ve done...

Fierce Conversations: One Type of Talk to Avoid at All Costs

January 26, 2018

In this series, we'll offer important lessons from Fierce Conversations by Susan Scott. And, targeted advice for how to apply those lessons to...

Marketing Magic: 7 Essentials for Eye Care Practice Websites that Convert

January 25, 2018

They didn’t teach you marketing in medical school, but in 2018, good marketing is more crucial than ever to running...

Fierce Conversations Your Eye Care Practice Needs to Thrive

January 19, 2018

Your eye care practice is a business, but your busy schedule limits the time you can spend learning about the...

ECP Entrepreneurs: Are You Really the Underdog You Think You Are?

January 18, 2018

https://www.youtube.com/watch?v=ziGD7vQOwl8[Y]ou might assume your independent optical can’t compete with retail giants like Luxottica, which counts LensCrafters, Sunglass Hut, and Target...

This is a test to improve our marketing

January 16, 2018

This is a test to improve our marketing. The contents of this article are only placeholder, and are not part...

Strategic Planning: A Simple 3 Step Plan for Eye Care Providers

January 12, 2018

[M]ost owners and practice managers aren’t at a loss for ideas to improve the performance of their ophthalmology or optometry...

3 Ways to Make Adjustment Periods Easier for Contact Lens Patients

January 05, 2018

[D]o your patients expect a new pair of contact lenses to offer an instant fix? If so, you’re not alone....

MIPS 2018: 90 Day vs. Calendar Year Reporting

January 03, 2018

[W]e have received many questions about MIPS reporting for 2017, specifically about reporting periods and confusion caused by the “Pick...

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