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Your Complete Guide to Patient No-Shows

How much are cancelled appointments and no-shows costing you? Nothing is worse than being stood up — especially when it affects...

Fierce Conversations: One Type of Talk to Avoid at All Costs

January 26, 2018

In this series, we'll offer important lessons from Fierce Conversations by Susan Scott. And, targeted advice for how to apply those lessons to...

Marketing Magic: 7 Essentials for Eye Care Practice Websites that Convert

January 25, 2018

They didn’t teach you marketing in medical school, but in 2018, good marketing is more crucial than ever to running...

Fierce Conversations Your Eye Care Practice Needs to Thrive

January 19, 2018

Your eye care practice is a business, but your busy schedule limits the time you can spend learning about the...

ECP Entrepreneurs: Are You Really the Underdog You Think You Are?

January 18, 2018

https://www.youtube.com/watch?v=ziGD7vQOwl8[Y]ou might assume your independent optical can’t compete with retail giants like Luxottica, which counts LensCrafters, Sunglass Hut, and Target...

This is a test to improve our marketing

January 16, 2018

This is a test to improve our marketing. The contents of this article are only placeholder, and are not part...

Strategic Planning: A Simple 3 Step Plan for Eye Care Providers

January 12, 2018

[M]ost owners and practice managers aren’t at a loss for ideas to improve the performance of their ophthalmology or optometry...

3 Ways to Make Adjustment Periods Easier for Contact Lens Patients

January 05, 2018

[D]o your patients expect a new pair of contact lenses to offer an instant fix? If so, you’re not alone....

MIPS 2018: 90 Day vs. Calendar Year Reporting

January 03, 2018

[W]e have received many questions about MIPS reporting for 2017, specifically about reporting periods and confusion caused by the “Pick...

3 Simple Strategies to Reduce Patient Wait Times

December 29, 2017

Is your practice patient-centered? To find out, just take a look around your waiting room. A lot of practices claim to...

Eye Care Leaders’ Quick-Start Guide to Stark

December 26, 2017

We get it. The mere mention of the Stark Law is enough to drive you stark raving mad. Eye care leaders...

4 Ways to Get What You Want from Payers

December 21, 2017

Payers just keep getting bigger and bigger, and it will be harder for eye care leaders to stand their ground...

Fit Frames Fast with 4 Time Saving Tips

December 19, 2017

As payer reimbursements continue to decline, smart eye care practices are focusing on non insurance-dependent revenue streams to shore up...

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