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Home | Articles

Tips to Boost Customer Satisfaction at Your Optometry Practice

January 16, 2023

Patients aren’t just patients. They’re customers of your optometry practice. If they’re not satisfied with the services and goods you’re providing,...

M&A Madness: Quick-Start Guide to Due Diligence

February 23, 2018

Whether you're vetting a new EHR or a new partner, due diligence is an essential part of the process. In...

Fierce Conversations: How to Listen and Be Present

February 22, 2018

In this series, we're offering communication lessons from Fierce Conversations by Susan Scott as well as targeted advice for how to apply those lessons to...

Problem Partner? 8 Tips to Protect Your Practice

February 16, 2018

A full schedule is great—mostly. The downside is that when you get to the point where patients must wait too long...

Is it Time to Add a New Partner to Your Practice?

February 15, 2018

So your practice is busy and patients are waiting a long time to get appointments. Your gut response to the...

Is Your Digital Marketing Working? 8 Must-Know Metrics

February 07, 2018

Welcome to Part 2 of our "Marketing Magic" series: a crash course in marketing your ophthalmology or optometry practice. In a...

Are You Outdoing Your Competition? Go Beyond Benchmarking to Tell.

February 02, 2018

Will your practice boom—or bust—if you double down on a second location? In our last post, we went over what...

Adding a New Location to Your Eye Care Practice? 7 Things to Think About.

February 01, 2018

If your practice is doing especially well, you might consider of opening up a second location. After all, you’ve done...

Fierce Conversations: One Type of Talk to Avoid at All Costs

January 26, 2018

In this series, we'll offer important lessons from Fierce Conversations by Susan Scott. And, targeted advice for how to apply those lessons to...

Marketing Magic: 7 Essentials for Eye Care Practice Websites that Convert

January 25, 2018

They didn’t teach you marketing in medical school, but in 2018, good marketing is more crucial than ever to running...

Fierce Conversations Your Eye Care Practice Needs to Thrive

January 19, 2018

Your eye care practice is a business, but your busy schedule limits the time you can spend learning about the...

ECP Entrepreneurs: Are You Really the Underdog You Think You Are?

January 18, 2018

https://www.youtube.com/watch?v=ziGD7vQOwl8[Y]ou might assume your independent optical can’t compete with retail giants like Luxottica, which counts LensCrafters, Sunglass Hut, and Target...

This is a test to improve our marketing

January 16, 2018

This is a test to improve our marketing. The contents of this article are only placeholder, and are not part...

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