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Home | Articles

Tips to Boost Customer Satisfaction at Your Optometry Practice

January 16, 2023

Patients aren’t just patients. They’re customers of your optometry practice. If they’re not satisfied with the services and goods you’re providing,...

Transition Gen X Patients to Multifocal CLs in 3 Easy Steps

October 10, 2017

The emerging presbyopes of Generation X are natural customers for multifocal contact lenses. They are often lifelong CL wearers, and...

How to Increase Contact Lens Sales for Generation X Patients

October 06, 2017

Generation X is sometimes described as cynical, anti-establishment, and distrusting of authority. So it’s no wonder that they struggle with...

Marketing Multifocal Contact Lenses to Emerging Presbyopes

October 04, 2017

You can call them Latchkey Kids, Slackers, or Post-Boomers. Just don’t call them "old." They’re known as Generation X, and they...

2018 ICD-10 Update Part 3: New Codes for Diabetes, Myopia Start October 1st

In: Articles, RCM - Billing/Coding

September 28, 2017

Like most eye care practices, you likely treat patients with co-morbid conditions. The patient population of many practices is often...

2018 ICD-10 Update Part 2: Coding for Blindness and Low Vision

In: Articles, RCM - Billing/Coding

September 26, 2017

Ready for October 1st? Don't stay in the dark! Our 3-part series covers everything that ophthalmologists, optometrists, and coders need to...

Don’t Miss these 2018 ICD-10 Code Updates for Ophthalmology and Optometry

September 22, 2017

When it comes to ICD-10, the New Year begins early—new codes take effect October 1, 2017. There are lots of...

5 Demographic Trends Powering Your Eye Care Practice’s Growth

August 21, 2017

[A]nalysts can sound bleak about your eye care practice’s future as they warn us all about looming profit cuts and...

Your 4-Step EHR Data Marketing Plan

Whether you already have a website for your eyecare practice, are creating one for the first time, or are thinking...

How One Eye Care Clinic Turbocharged Its Ophthalmology EHR Investment and Gained 41% ROI

[E]very day I go out into my garden and harvest a bowl of tomatoes and peppers like this one. The...

Hate Your EHR? Here’s Why, Says JAMA

It’s not you; it’s them, say researchers in a recently published JAMA article. Many clinicians complain that their EHR systems aren’t...

5 Steps That Stop EHR Hassles for Good

Feel like your EHR system is a sputtering old jalopy? There’s a 50/50 chance it’s a high-performance machine you haven’t...

3 Reasons Why Optical Shops Lose Customers (and What to Do About Them)

In: Articles, Optometry

You know the value your eye care practice provides, and so do your patients—at least when it comes to their...

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