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Increase Your Contact Lens Capture Rate with These Tips
In: Articles
September 23, 2022
If your eye care practice sells contact lenses and eyeglasses, you might be asking a number of questions: What is...
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Raise Your Marketing Game with Zip Code Analysis, Demand Forecasting
In: Articles
December 01, 2016
[Y]ou and your staff know very well who your patients are and who buys from your optical dispensary. But do...
3 Ways EHRs Are an ECPs Secret Marketing Weapon
In: Articles, Integrated Care
December 01, 2016
[B]y now, the benefits of using an EHR have been hammered into your mind. Seamless flow of information! Efficiency! Cost...
7 Reasons Your Eye Care Practice Needs Social Media Marketing
In: Articles
December 01, 2016
[S]ocial media may feel like a game for Millennials, but its popularity can’t be denied. Neither can the way it...
5 Proven Ways to Sell More Prescription Sunglasses This Spring
In: Articles
November 30, 2016
[W]e know what you’re thinking. You have enough on your plate when it comes to selling one pair of glasses...
3 Reasons You’re Not Selling More Prescription Sunglasses
In: Articles, Optometry
November 30, 2016
[A]s an ECP, you know that every one of your patients will benefit from high quality prescription sunwear. But many patients...
Face Shape Secrets Revealed: Find Flattering Frames for Every Client
In: Articles
November 30, 2016
[A] lot of patients aren’t excited to buy eye glasses. If your practice includes an optical shop, that’s a problem. Clients...
7 Surprising Ways To Reduce Costly Remakes
In: Articles
November 30, 2016
[D]o-overs were great when we were kids, but they're not so great now that we're grown up and trying to...
How To Host A Trunk Show In 5 Easy Steps
In: Articles
November 30, 2016
[I]f you’ve ever attended a big show like Vision, you know the distinct buzz that surrounds new product launches. Consider...
CDC: Why So Many Contact Lens Wearers Are Taking the Red Eye
In: Articles
November 30, 2016
[E]ye care? It’s likely more like “eye don’t care” when it comes to hygiene among your patients who wear contact...
7 Simple Things Your ASC Should Be Doing to Boost Productivity (But Probably Isn’t)
In: Articles
November 29, 2016
[I]f you have ownership interest in an ASC, you’re always on the lookout for ways to boost productivity and profits....
2 Carotenoids Take Center Stage in the Fight Against Advanced AMD
In: Articles
November 29, 2016
[E]CPs have long been familiar with the protective and regenerative effects of antioxidants. Now, a JAMA Ophthalmology study sheds light...
2 Things You Must Know Now About the Latest Meaningful Use Rule
In: Articles, Industry news
November 29, 2016
[S]ay what you want about the whims and vicissitudes of HHS, CMS and ONC. You can always count on them...
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