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Tips to Boost Customer Satisfaction at Your Optometry Practice
In: Articles
January 16, 2023
Patients aren’t just patients. They’re customers of your optometry practice. If they’re not satisfied with the services and goods you’re providing,...
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Keep Your Practice Out of the Red: What ECPs Should Know
In: Articles
December 01, 2016
[I] once met a brilliant ophthalmologist with a distinguished career. But he had an A/R problem. A big A/R problem. He...
Follow This Eye Care Practice’s Lead To Collect More of Your Fees
In: Articles
December 01, 2016
[C]hasing down copays, deductibles and coinsurance amounts after insurers pay you for a patient’s surgical procedure gobbles up staff time...
Independent Opticals: Want To Win Like Warby?
In: Articles
December 01, 2016
[I]f you’re an optical retailer, it’s hard not to feel threatened sometimes by Warby Parker’s eye-popping success. But there are many...
Raise Your Marketing Game with Zip Code Analysis, Demand Forecasting
In: Articles
December 01, 2016
[Y]ou and your staff know very well who your patients are and who buys from your optical dispensary. But do...
3 Ways EHRs Are an ECPs Secret Marketing Weapon
In: Articles, Integrated Care
December 01, 2016
[B]y now, the benefits of using an EHR have been hammered into your mind. Seamless flow of information! Efficiency! Cost...
7 Reasons Your Eye Care Practice Needs Social Media Marketing
In: Articles
December 01, 2016
[S]ocial media may feel like a game for Millennials, but its popularity can’t be denied. Neither can the way it...
5 Proven Ways to Sell More Prescription Sunglasses This Spring
In: Articles
November 30, 2016
[W]e know what you’re thinking. You have enough on your plate when it comes to selling one pair of glasses...
3 Reasons You’re Not Selling More Prescription Sunglasses
In: Articles, Optometry
November 30, 2016
[A]s an ECP, you know that every one of your patients will benefit from high quality prescription sunwear. But many patients...
Face Shape Secrets Revealed: Find Flattering Frames for Every Client
In: Articles
November 30, 2016
[A] lot of patients aren’t excited to buy eye glasses. If your practice includes an optical shop, that’s a problem. Clients...
7 Surprising Ways To Reduce Costly Remakes
In: Articles
November 30, 2016
[D]o-overs were great when we were kids, but they're not so great now that we're grown up and trying to...
How To Host A Trunk Show In 5 Easy Steps
In: Articles
November 30, 2016
[I]f you’ve ever attended a big show like Vision, you know the distinct buzz that surrounds new product launches. Consider...
CDC: Why So Many Contact Lens Wearers Are Taking the Red Eye
In: Articles
November 30, 2016
[E]ye care? It’s likely more like “eye don’t care” when it comes to hygiene among your patients who wear contact...
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