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Strategic Planning 101: 3 Simple Steps to SWOT
In: Articles
June 12, 2017
It was true when ancient Chinese military strategist Sun Tzu said it over 2000 years ago, and it’s true now....
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Front Desk and Patient Flow: 11 Tips
In: Articles
November 13, 2018
Front desk operations—answering phones, checking in, checking out—aren’t often glorified, but performing them well is a huge part of any...
The Private Equity Deal in Ophthalmology: A Generational Approach
In: Articles
November 06, 2018
A payout now—and perhaps another one later—is one reason physicians might consider a private equity sale. But those payouts take...
Is Your Front Desk a HIPAA Minefield?
In: Articles
November 04, 2018
If your front desk is buried under piles of paper, it’s likely a HIPAA violation in the making. Why? The...
Private Equity Investment in Ophthalmology? Here to Stay?
In: Articles
November 02, 2018
If you’re well-into your career, you might remember the private equity investment boom and bust of the 1990s. But if...
Private Equity Terms: Key Definitions Ophthalmologists Should Know
In: Articles
October 30, 2018
There’s a saying that trends come back around every twenty years or so. That’s definitely the case with fashion, (have...
Practice Safe Text: 5 Ways to Copy/Paste Responsibly
In: Articles
October 27, 2018
The copy/paste feature of your EHR may save time, but you're walking a thin line by using it. Many physicians feel...
Boost Optical Sales with These 5 Eyewear Trends
In: Articles
October 23, 2018
True confession, y’all. The highlight of my autumn ain’t pumpkin spice. It’s Vision Expo West.[spacer height="20px"]I never emerge from the...
ECP’s Guide to Patient Testimonials That Won’t Get You In Trouble
In: Articles
October 19, 2018
Patient testimonials are an excellent marketing tool—patients tend to trust other patients. But you must make sure that any marketing...
Marketing Mayhem: Is Your Eye Care Practice In Compliance?
In: Articles
October 16, 2018
As patient behavior becomes increasingly consumer-like, many practices are experimenting with bolder, more creative marketing strategies. But tread carefully! What...
A Very Basic HIPAA Security Action Plan
In: Articles
October 12, 2018
With all the other stuff your eye care practice needs to handle, do you really need to worry that much...
Busted! 12 HIPAA Myths That Can Sink Your Eye Care Practice
In: Articles
October 10, 2018
Sure, it might be easier to look the other way, but ignorance is not bliss when it comes to PHI...
Increase Optical Sales with Safety Glasses
In: Articles
October 05, 2018
Hang around any optical conference long enough, and you’ll hear someone equate glasses with shoes. The metaphor is meant to...
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