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Strategic Planning 101: 3 Simple Steps to SWOT
In: Articles
June 12, 2017
It was true when ancient Chinese military strategist Sun Tzu said it over 2000 years ago, and it’s true now....
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ASC Survey Results: What to Do if You Bombed
In: Articles
July 06, 2018
An ASC survey will always feel like a sneak attack—after all, they’re unannounced for a reason. Unfortunately, the results of...
Sales Cycle: Roles for Techs and Physicians
In: Articles
July 03, 2018
Looking to increase sales of the eye care products and services your practice offers? If so, don't be fooled into thinking...
Use Ritz-Carlton’s Gold Standards to Boost Customer Service
In: Articles
June 29, 2018
What can eye care leaders like you learn from other industries and businesses? Plenty! You just have to know where...
Patient Objections: 11 Smart Workarounds
In: Articles
June 26, 2018
How are you handling and overcoming patient objections about cost and payment? Whether it's the prescription, polarized sunglasses you know...
Patient Coordinator: Why Your Eye Care Practice Needs One
In: Articles
June 21, 2018
What separates practices that see a small bump in sales from those that see significant, sustained revenue growth? It’s the...
The Front Desk: Use the Patient Experience to Boost Revenue
In: Articles
June 18, 2018
Is your practice earning just enough to get by? If so, you won’t be ‘getting by’ for long. The continued...
Physician Assistants: Underutilized in Ophthalmology?
In: Articles
June 15, 2018
Physician assistants (PAs) offer eye care practices an efficient and affordable way to handle a large workload. Last week, we...
Value-Based Care & Your Revenue Cycle: 8 Moves to Make
In: Articles
June 12, 2018
MIPS and value-based care are changing reimbursement rules, and the old moves your eye care practice has mastered to coax...
How Physician Assistants Can Benefit Your Eye Care Practice
In: Articles
June 08, 2018
When you think of a physician assistant, do you envision the person who examines your child when the “real” pediatrician...
Managing Millennials? Here’s How to Build Trust.
In: Articles
June 01, 2018
Do you trust your gut? Can you communicate your gut feelings to others effectively? If you manage Millennials on your...
7 Phone Skills Every Front Desk Staffer Should Have
In: Articles
May 30, 2018
Ophthalmology practice management has changed (check out this article for more details), but a phone call is usually still a patient's...
Customer Service Basics for Every Eye Care Practice
In: Articles
May 25, 2018
Patients are one of the most powerful stakeholders in healthcare. They have the power to choose from many providers in...
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